Forget what you’ve learned about marketing, as we explore how technology has transformed the industry. Global giants, CMOs, international brands, and adtech startups dive into the new landscape at PandaConf.

You’ll now get exclusive access to speaker announcements, flash sales and essential information for your time at Collision.

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Carol Carpenter, CMO, Unity on Centre Stage, during day three of Collision 2022 at Enercare Centre in Toronto, Canada

PandaConf

PandaConf leaves no stone unturned while diving into the future of marketing, exploring current trends through four curated content streams. Your ticket gives you access to every talk, roundtable and masterclass happening at Collision, as well as 15-plus other tracks at the event.

What's happening?

The global digital advertising market is valued at $602.25 billion &#8211; 66.4% of the overall expenditure on media ads. With the lion’s share of ad spend going to digital platforms, our experts will reveal the need-to-know social media trends and influencer marketing hacks to supercharge your social advertising in 2023 and beyond.

Social media & influencer marketing

Advertising has arrived in the metaverse &#8211; and across Web3. But how can brands and companies leverage this groundbreaking decentralised technology? We will hear how pioneers in these spaces are discovering new audiences and finding exciting new ways to engage with customers.

New frontiers in adtech

Despite Google announcing it would postpone the end of third party cookies until 2024, their demise is only a matter of time. Obtaining and analysing post-cookie data will become the holy grail of the marketing industry. Hear about the new innovations in advertising technology designed for a privacy-centric, anti-tracking world.

The cookie will eventually crumble

In 2023, consumers expect their favourite brands to align with their personal values. Learn from the experts how, beyond authenticity, brands are expected to adapt to social movements in environmental sustainability, racial justice, equality and diversity. Find out how values-led storytelling can transform your business.

Purpose-led branding & marketing

Meet some of our past PandaConf speakers

Marc Pritchard

Kristin Lemkau

President, Global Business Solutions

Blake Chandlee

Melissa Selcher

Jane Wakely

Co-CEO

Jean-Charles Decaux

Sairah Ashman

CMO & CPO

Julia Goldin

Neal Mohan

Lorraine Twohill

Jeff Titterton

President & CEO

Gail Heimann

Founder & CEO

Josh Richards

Alicia Tillman

Gary Vaynerchuk

Companies that have joined our events

Susan Credle, Chief Creative Officer, FCB Global

“Brands and advertising can show you a dream world and open up your horizons.”

Mada Seghete, Co-founder &amp; VP of Marketing, Branch

“Refocus on owned and organic channels.”

Gary Vaynerchuk, Founder &amp; CEO, VaynerMedia

“Creativity is the variable of success.”

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