Startup University

More than just a game

Sport is big business, and that’s not changing any time soon. But the way we watch, play and discuss sport is evolving – fast.

On the SportsTrade track, all-stars from the sports, tech and media worlds unite to break down how new technology is transforming the way we compete.

Jayna Hefford, Four-time Olympic Gold Medallist,Canada, on Sportstrade Stage during day two of Collision 2022 at Enercare Centre in Toronto, Canada
Jayna Hefford
Four-time Olympic Gold Medallist
Canada

What's happening?

From esports to biometrics, technology is changing how we understand sport. SportsTrade gathers the world’s leading sports stars, experts, brands and media to strategize on the industry’s future. Your ticket gives you access to every talk, roundtable and masterclass happening at SportsTrade, as well as 15-plus other tracks at Collision.

Tech powering elite sport

Athletes and sports organisations are forever searching for the apex of human performance. We’ll unveil and investigate the newest tech driving athletic endeavour to its peak, and we’ll look at the downsides of inundating sports with tech.

The power of the brand

As athletes separate their personal brands from the sport they compete in, we look at how they’re using traditional and social media to earn as much off the field as they are on it. We hear from athletes turned trailblazers who are forging new and unique career paths.

Cash vs conscience: sportwashing

In 2022, sports offered a global stage to authoritarian regimes as they attempted to cleanse their public image. Sportswashing dominated headlines to such a point that the on-field results became secondary. Leaders share the harsh realities of sportswashing and delve into whether public outrage and human rights will ever outweigh money.

A level playing field

Historically, men have dominated in the sports world. But that’s changing rapidly. From equal pay agreements to record audiences and new media deals, women’s sports are in the spotlight.. What is next for female athletes on the biggest sporting stages?

Meet some of our past SportsTrade speakers

Serena Williams
Serena Williams
Tennis Player
David Beckham
David Beckham
Goodwill AmbassadorUNICEF
Maria Sharapova
Maria Sharapova
Entrepreneur & Tennis Legend
Shaquille O'Neal
Shaquille O'Neal
InvestorSteady
Becky Lynch
Becky Lynch
WWE SuperstarWWE
José Mourinho
José Mourinho
Manager and Head CoachRoma
Wladimir Klitschko
Wladimir Klitschko
Professional Boxer & AmbassadorKyiv Digital
Meghan Klingenberg
Meghan Klingenberg
Co-founder & PresidentRe-Inc
Thierry Henry
Thierry Henry
Assistant CoachBelgium National Team
Jessica Ennis-Hill
Jessica Ennis-Hill
Founder & CEOJennis Fitness
Mark Cuban
Mark Cuban
OwnerDallas Mavericks
Carmelo Anthony
Carmelo Anthony
NBA All-Star & Entrepreneur
Samuel Eto'o
Samuel Eto'o
Footballer & PhilanthropistThe Samuel Eto’o Foundation
Will Ahmed
Will Ahmed
Founder & CEOWhoop
Stephanie McMahon
Stephanie McMahon
Chief Brand OfficerWWE

Companies that have joined our events

nfl logo
FCB logo
nba logo
manchester united logo
ufc logo

"Take each opportunity which you get and start valuing it."

Paige VanZant, fighter, UFC

"This world needs football more than ever before."

Eric Cantona, Global Ambassador, Common Goal

Collision 2019 Opening Night on Centre Stage

“Social media has changed the way fans interact with sportspeople.”

Anastasia Ashley, Pro Surfer

Be the first to know who'll be joining us onstage at Collision

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