More than just a game
Sport is big business, and that’s not changing any time soon. But the way we watch, play and discuss sport is evolving – fast.
On the SportsTrade track, all-stars from the sports, tech and media worlds unite to break down how new technology is transforming the way we compete.

You’ll now get exclusive access to speaker announcements, flash sales and essential information for your time at Collision.

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Jayna Hefford, Four-time Olympic Gold Medallist,Canada, on Sportstrade Stage during day two of Collision 2022 at Enercare Centre in Toronto, Canada

Startup University

From esports to biometrics, technology is changing how we understand sport. SportsTrade gathers the world’s leading sports stars, experts, brands and media to strategize on the industry’s future. Your ticket gives you access to every talk, roundtable and masterclass happening at SportsTrade, as well as 15-plus other tracks at Collision.

What's happening?

Athletes and sports organisations are forever searching for the apex of human performance. We’ll unveil and investigate the newest tech driving athletic endeavour to its peak, and we’ll look at the downsides of inundating sports with tech.

Tech powering elite sport

As athletes separate their personal brands from the sport they compete in, we look at how they’re using traditional and social media to earn as much off the field as they are on it. We hear from athletes turned trailblazers who are forging new and unique career paths.

The power of the brand

In 2022, sports offered a global stage to authoritarian regimes as they attempted to cleanse their public image. Sportswashing dominated headlines to such a point that the on-field results became secondary. Leaders share the harsh realities of sportswashing and delve into whether public outrage and human rights will ever outweigh money.

Cash vs conscience: sportwashing

Historically, men have dominated in the sports world. But that’s changing rapidly. From equal pay agreements to record audiences and new media deals, women’s sports are in the spotlight.. What is next for female athletes on the biggest sporting stages?

A level playing field

Meet some of our past SportsTrade speakers

Tennis Player

Serena Williams

Goodwill Ambassador

David Beckham

Entrepreneur & Tennis Legend

Maria Sharapova

Investor

Shaquille O'Neal

WWE Superstar

Becky Lynch

Manager and Head Coach

José Mourinho

Professional Boxer & Ambassador

Wladimir Klitschko

Co-founder & President

Meghan Klingenberg

Football legend

Thierry Henry

Founder & CEO

Jessica Ennis-Hill

Owner

Mark Cuban

NBA All-Star & Entrepreneur 

Carmelo Anthony

Footballer & Philanthropist

Samuel Eto'o

Will Ahmed

Chief Brand Officer

Stephanie McMahon

Companies that have joined our events

"Take each opportunity which you get and start valuing it."

Eric Cantona, Global Ambassador, Common Goal

"This world needs football more than ever before."

“Social media has changed the way fans interact with sportspeople.”

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